Sensis
Project Description
Website Redesign
Project Credits
Creative Direction:
Giorg Yela
Release Date
2024
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The final site delivered a refined digital presence, defined by its thoughtful use of negative space, fluid scroll-based animations, and nuanced UI elements. These enhancements created a sense of clarity and cohesion while reinforcing the brand’s visual identity across all platforms.
As Digital Creative Director, I led the redesign from concept to execution, focusing on creating a bold, clear design. The goal was to develop a design system that aligned with Sensis’s identity and provided consistency across the site. This system aimed to enhance intuitive navigation, ensure flexibility, and strategically use typography and color to create a cohesive and engaging user experience.
The redesigned site delivered a cleaner, more focused experience that communicates Sensis’s creative depth and strategic capabilities. The updated design system improved usability, enhanced brand expression, and created a more inviting experience across devices.
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