I’m Giorg Yela, a product designer and creative director based in Los Angeles. For over 17 years, I’ve contributed to and shaped integrated design initiatives across digital platforms, print, and motion, working within entertainment, healthcare, government, transit, utilities, and higher education. My work focuses on crafting experiences that connect clarity with emotion through product strategy, UI systems, interaction design, and visual storytelling.

‍

I approach design as a process of refinement and translation, turning complex goals into clear, intuitive systems across mediums. I’m drawn to projects that demand both analytical precision and creative depth, where function, form, and movement coexist within a unified design language.

‍

Beyond client and agency work, I direct branding, digital identity, and interactive experiences for independent creative projects, spanning digital, print, video, and motion. That cross-disciplinary perspective continues to shape how I design today.

‍