Sempra
Project Description
Sempra is a San Diego, based energy infrastructure company with operations across North and South America.
Project Credits
Creative Direction:
Giorg Yela
Release Date
2016
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About the project
The Sempra Energy website redesign was a year-long project aimed at transforming their online presence to better reflect their leadership in energy infrastructure. Initially, the site was focused on corporate communication and investor relations, lacking interactivity and design innovation. Through a comprehensive audit, stakeholder interviews, and collaboration with internal teams, opportunities were identified to enhance the site’s engagement and usability. The challenge was to strike a balance between maintaining a professional, investor-friendly platform while incorporating elements that highlighted Sempra’s forward-thinking approach, environmental stewardship, and community involvement.
A full competitive analysis was conducted, followed by a complete overhaul of the site’s structure. This process led to the development of a new sitemap that featured an intuitive taxonomy, making it easier for users to find and navigate critical content. The updated structure streamlined content organization and ensured that key information was prioritized and easily accessible. Wireframes were then created to explore layout, hierarchy, and interaction patterns across key pages. These wireframes allowed for validation of design assumptions and provided a foundation for refining the user experience before moving into high-fidelity design.
Templates were designed to provide flexibility, allowing Sempra to add varied content while maintaining a consistent experience across the site. The homepage was reimagined to prioritize user interaction and content discovery, allowing for seamless scrolling and exploration.
One of the standout features of the redesign was the interactive map, which replaced a previous disjointed module. This new map allowed users to explore Sempra’s energy assets in North and South America, offering a more engaging way to learn about the company’s diverse energy sources and locations. The design also incorporated a comprehensive design system that maintained the integrity of Sempra's brand styles while ensuring consistency across the site. Additionally, the site was built to be fully responsive, adapting seamlessly across all screen sizes. To further enhance accessibility, the site complied with WCAG standards, ensuring it was usable by a wide range of users, including those with disabilities. A dynamic newsroom was created to house company news and provide stakeholders with real-time updates.
The result was a modern, responsive website that not only aligned with Sempra’s corporate goals but also showcased its commitment to innovation, sustainability, and community. The new platform significantly improved content accessibility, user engagement, and flexibility, empowering the internal team to maintain and update the site with ease. The launch was met with positive feedback from stakeholders, marking the success of a project that transformed a corporate brochure site into a dynamic, interactive platform. The redesign went on to win the 2018 Internet Advertising Competition Award for Best Energy Website.
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