Rawls
Project Description
Website Redesign
Project Credits
Creative Direction:
Giorg Yela
Release Date
2022
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About the project
The Rawls College of Business at Texas Tech University sought a website redesign to better reflect its goals and aspirations. The focus was on creating a modern, elegant digital presence while making key information easily accessible to its core audiences.
The project called for a visual system that felt confident and refined. Large, bold typography and a minimalist layout were used to create a distinct and memorable aesthetic. Thoughtful pacing, generous white space, and strategic imagery reinforced the school’s identity, while subtle scroll interactions and interface details added polish without distraction. Every element worked to balance visual impact with clarity, supporting a professional yet approachable presence across screen sizes.
A system of reusable components was developed to give the client flexibility in building and updating pages without compromising design integrity. This modular approach ensured long-term scalability while maintaining visual consistency.
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